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Meaning and characteristics of sustainable fashion

Cotton material for both men and women

We propose discerning design items

HomeColumn > Meaning and features of sustainable fashion We propose cotton materials and discerning design items for both men and women.

Do you know sustainable fashion?

Sustainable means "sustainable" and is an activity to achieve the 2015 United Nations Sustainable Development Goals (SDGs). Sustainable fashion includes making environmentally friendly items and animal-free. For example, women's shirts made from organic cotton.

Here, we will introduce the meaning of sustainable and the characteristics of sustainable fashion. When purchasing fashion items, be sure to check not only the design but also whether it is sustainable.

Meaning of "sustainable"

Fashion to enjoy design and materials

Sustainable means "sustainable." At the United Nations Summit held in 2015, the Sustainable Development Goals (SDGs) were adopted, and activities to achieve these UN goals are called sustainable.

The "SDGs" have 17 goals and 169 targets, aiming to solve not only environmental and peace issues but also poverty and social disparities. In order to achieve the goal, the fashion industry has created various sustainable fashions for both men and women, such as incorporating organic cotton into the material of shirts.

サスティナブルファッションは、デザインと素材を楽しむファッションスタイル!

Sustainable fashion

Features and conditions

■ Characteristics of sustainable fashion
Fast fashion is emerging in the fashion industry.

Introducing new designs every season, mass production, mass consumption, and mass disposal are commonplace, and the fashion industry is sometimes referred to as an industry that causes environmental pollution. Therefore, in recent years, attention has been focused on environmentally friendly sustainable fashion.


The characteristics of sustainable fashion include organic cotton and other materials that are of good quality and can be used habitually for a long time, as well as recycled waste.

サスティナブルファッションに使うコットン素材

■ Conditions for sustainable fashion

  • Organic cotton

Many chemical fertilizers and pesticides are used in cotton, which is used for general shirts for both men and women, to save time and effort before harvesting. Chemical fertilizers and pesticides pollute the soil and are not sustainable.

In consideration of sustainability, sustainable fashion incorporates a lot of organic cotton that is cultivated with time and effort without using chemical fertilizers or pesticides.

  • recycling

With the progress of recycling technology, various items made by recycling waste have come to be sold as sustainable fashion. Sustainable fashion items include skirts and pants made from recycled polyester.

  • Animal free

Animal-free, as the word implies, does not use real fur such as rabbits and foxes, or leather such as cows and crocodile for items such as clothes and bags.

  • Fair trade

Fair trade means "fair and fair trade." In developed countries, in order to sell men's and women's clothing at low prices, they may purchase from developing countries at exorbitantly low prices.

Producers in developing countries do hard work and use more pesticides than they need to make even the slightest profit, which is very harmful to producers and the environment. Fair trade is the purchase of raw materials and products at reasonable prices so that producers in developing countries can continue to make high-quality clothes safely and securely.

For men's and ladies' sustainable fashion

Organic cotton etc.

Uses eco-friendly fabrics

KoH T proposes various sustainable fashions such as products using recycled fibers and products using dead stock fabrics. In addition, we are fully committed to the production of fair trade, and we design fashion items for men and women with a long life in mind so that they can be used habitually for a long time.

At KoH T, men's and ladies' items,

Proposing various sustainable fashions

[Site Name]
KoH T


[Opening Hours]
10am -7pm


[Tel]
03-6659-9506


[URL]
https://www.koht-company.com/

KoH T

TOKYO - NY

Tel: 03-6659-9506

Opening Hours: 10am - 5pm

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